Dacars

DACARS

1. Description

Dacars is an automotive service company founded by a great car enthusiast. The company has grown over the years, but its old appearance remained. There was a need to improve the brand image so that the company looked more modern and conveyed a sense of being more solid and trustworthy.

2. Assumptions

Target group:

Car owners who value professional care for their vehicles.

Adjectives describing the brand:

Safe, professional, innovative.

Additional information:

The greatest passion is engine repair.

Scope of work:

Identifying the brand's unique feature compared to competitors, brand color, brand typography, logo, business card, flyer, service booklet, folder, company clothing, advertising banners, website graphic design.

3. Moodboard

4. Description Continued and Result

Based on the interview and mood board, I decided to create hand-drawn letters in a technical style, somewhat similar to the Dacia logo. The letters were inspired by screws and bolts.In color psychology, red is the color of love and passion, so I kept the red color from the previous logo.For the emblem, I aimed to create a unique symbol referencing the look of an engine icon, as the engine is the heart of the car. The logo is a combination of the letter "D," a rotated car shape, and a wrench.